Many fast food chains have dabbled in brand extensions with mixed results - JBX Bistro from Jack in the Box...Market Fresh by Arbys (I - for one - am a big fan of this concept, especially with addition of reasonably priced hand-tossed salads - hear me Chop't?)...Boston Market Grill...and McDonald's myriad of tester concepts. Well - BK has developed a new concept that showcases their signature sandwich.
Welcome the Whopper Bar.
Sexy design...stepped up options...developed for limited footprint spaces - the new concept exalts the sandwich that their recent ad campaign showed has engendered deep consumer loyalty - The Whopper. Imagine a smaller, sexier Fuddrucker's...
The image shows dark wood...stainless steel...flatscreen images of fire (flame-broiled, after all)...it will likely include an open, interactive "build-your-own" option for consumers who really want it their way.
A smart, fun, updated, fresh way to invigorate the 51-year-old icon. Can't wait!
2 comments:
Very cool! I love me some BK! I remember going there in the 1960's when we lived in Puerto Rico. At that time, you just ordered the burger of choice and then you had to go to the condiment bar and "have it your way."
Wish they would put as much time as they do in marketing into their ingredients. How about real meat for those burgers? What a novel concept!
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