In addition to showing us that we should like live within our means, duh, it marks the resurgence of an old retail practice.
Layaway. Kmart has brought back a practice that really came to the fore during the Depression and lasted well into the 1970s...
You had to plan. How much? When? Paying on the installment plan - if you will - with no interest or outrageous finance charges. It was simple and sensible. Buyer's remorse? Nah - not if you have to actually pay for it. Overpaying for something as the interest rate ticks away while you pay the minimum - nope. You pay what it costs.
And - now Kmart has made the brilliant move of bringing this back AND promoting it! [Although I don't understand why they've excluded laptops?!] YAY Kmart! It brings back memories of Mom paying in bits and pieces for big gifts...us at the local K - shopping...stopping for a 19 cent ham sammie on a plain little white bun when the blue light was flashing. LOVED those!!!
Good for you Kmart! Now - consumers do it! Quit charging your future away... Now - if I can only remember that...
2 comments:
I thought the same thing when I first saw the commercial. Remember Will Call at Younker's?
I haven't seen the commercial, but I think they're SMART cookies for bringing it back! Given the choice between charging Christmas toys for the kids at Target or putting them on layaway at Kmart, I'm going to choose Kmart.
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