The [PR] Sky is Falling! The [PR] Sky is Falling!

YAWN! 

Another "traditional PR is dead" article. 

More "disruption" and "digital" this and that when the firms are either "new offerings" from old-school (REALLY OLD SCHOOL - looking at you Edelman) agencies or big corporate holding companies. 

Has the conversation changed? Are there new channels and means of engaging publics? Yes and yes. Has marketing and packaging blurred into communications (and should it)? Yes. 

So... Keep looking forward. Keep innovating. Keep engaging.

KEEP STORYTELLING AND CARRY ON.

ADDENDUM - 08/18 - another new article just trumped that "Marketing is dead."  So many disciplines.  So dead.  So hilarious.  And so it goes...

Just a nibble...

Need a little nibble for the afternoon.

Kroger has added outposts of New York's Murray's Cheese Shop to many of their stores.  Not only do they have informed cheesemongers and conduct active sampling, they have little milk cratey 

bins for bits of cheese that are less than $5.

This is a great way to try an unknown variety and a great way to have a snazzy snack.  Today, for example, I grabbed a little roll (treated it like a mini baguette) for 50 cents and a wedge of a sassy goat 

gouda and a small chunk of Jarlsberg.  

All told, this delicious little cheap treat came in under $6.

An affordable way to start the day...

I've decided that as I trudge through these challenging times I'll share some little tips or treats that lift my spirit without reaching too far into my pocket (though that could also lift my spirits - if you will). 

Today's treat is a fun morning sip.

Iced Mocha. Big deal, right? Well - here's what I discovered. Steep 18 aseptic box of cold brew Arabica coffee for 99 cents (from the 99 Cent Plus store). Add a bit of milk of choice - mine is 2% from Aldi - and a squirt of Nesquik syrup - also from the 99 Cent Plus store - to a cocktail shaker. Shake it vigorously. Pour the nicely foamed chocolatey milk over the iced cold brew for a neat start to the morning. Cheers!

No - it's not Intelligentsia and Mast Brothers - but - it's tasty and starts the day off right.

Stay tuned for more spirit lifting and taste bud pleasing ideas to come…

I'm Back!!!

Able to log in and ready to write again!  
How exciting!

Stay tuned.

Cheers,

Michael