YAWN!
Another "traditional PR is dead" article.
More "disruption" and "digital" this and that when the firms are either "new offerings" from old-school (REALLY OLD SCHOOL - looking at you Edelman) agencies or big corporate holding companies.
Has the conversation changed? Are there new channels and means of engaging publics? Yes and yes. Has marketing and packaging blurred into communications (and should it)? Yes.
So... Keep looking forward. Keep innovating. Keep engaging.
KEEP STORYTELLING AND CARRY ON.
ADDENDUM - 08/18 - another new article just trumped that "Marketing is dead." So many disciplines. So dead. So hilarious. And so it goes...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment