Monday, October 5, 2009

Goodbye old [delicious] friend...

Another sad sign of the times...

Condé Nast announced today that legendary food book Gourmet would cease publication [along with several other, less personal mags] after nearly 70 years.

In food PR you pitch all the books all the time and hopefully, over time, develop relationships with different writers at different magazines [except Saveur]. I remember some fondly.

What I remember most is my first BIG national hit. A FULL PAGE in Gourmet celebrating the opening of Oliviers+CO's first U.S. store at Grand Central. For those who don't know - Oliviers is a sister of L'Occitane that features artisanal and sommelier-selected olive oils [though now they call themselves a "Mediterranean Food Merchant," hmmm...]. Beautiful, TINY stores full of lovely olive-inspired goods. Imagine the tight media tasting with 35+ people crammed into a 500 sf shop on a summer evening. Hilarious. Great fun. My first big, national hit.

You will be missed Gourmet.

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